by Problems with the Mazda CX-60 Launch
Mazda has admitted that the CX-60 model was brought to market too early, despite the limitations associated with the COVID-19 pandemic. The company notes that remote development and reduced testing led to the crossover having serious shortcomings that were discovered only after sales began.
The main problems reported by owners were:
Since the launch, Mazda has already conducted two series of updates aimed at fixing these problems. The company’s engineers worked on improving the suspension, transmission, and overall vehicle reliability.
Why Did the Mistake Happen?
According to Alexander Fritsche, Senior Manager of Product Development at Mazda Europe, the pandemic significantly complicated the testing process. Travel restrictions and remote work did not allow for a sufficient number of real-world tests under European conditions.
We had, let’s say, a fast start with one product, and I admit it wasn’t perfect. We had certain problems in the market, but all of Mazda’s resources were directed towards fixing them. Now, in my opinion, the car is already well-developed.
Fritsche also noted that market pressure forced the company to accelerate the launch, which ultimately affected quality. The inability to test the car in various conditions meant that engineers could not fully adapt it to the needs of European drivers.
Consequences and Fixes
Mazda has taken a number of measures to correct the situation. For example, since October 2023, updated rear shock absorbers have been installed on the models. However, even these changes did not solve all the problems, so in 2024 the company announced additional suspension updates for the 2025 model year.
We understood how important it is to ensure the car is in perfect condition before it hits the market. There were serious discussions and consequences to ensure that the products satisfy customers from day one.
Despite the criticism, Mazda continues to work on improving the CX-60. The company is focused on ensuring that similar mistakes are not repeated in future models, especially considering the experience gained during the pandemic.
This situation with the CX-60 highlights the complexity of car development in the context of global crises. Even experienced manufacturers can face unforeseen problems when external circumstances limit their capabilities. However, it is important how a company responds to such challenges: Mazda not only acknowledged the mistakes but is also actively working to correct them, which could positively impact consumer trust in the long term.
