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Key facts about the Fathom
Name and starting price
Ford has pulled back the curtain on the name and starting price of its new midsize electric pickup. The Fathom will be the first vehicle on the flexible Universal Electric Vehicle (UEV) platform and is aimed at the mass-market buyer with an aggressive price tag of $28,350 for the version with standard range.
Market competition
Including the $1,595 delivery fee, the total comes to $29,945. That is $3,545 more than the Slate Auto, which starts at $24,950 for the most basic version with manual windows and no speakers; after adding $1,450 for delivery, its full cost is $26,400.
The promise of a sub-$30,000 price
The $28,350 price confirms Ford’s promise to keep the price below $30,000, though taxes, paperwork, and other fees will still be added to the final amount. Pre-orders will open in early 2027, with first deliveries scheduled for the second half of the same year.
What the name Fathom means
As for the name — “fathom” means to comprehend something that was previously beyond understanding. This is exactly the engineering challenge facing the company: to create an electric pickup that is cheap enough to actually sell.
Space and technology
Ford says the new model will have “more passenger space than a Toyota RAV4” and will be able to seat five adults, along with a front trunk (frunk) and a cargo bed.
The vehicle will also feature a large touchscreen, bidirectional charging, a digital key, and Apple Maps integration, and every pickup will be compatible with BlueCruise.
Production
The new Fathom will be built at Ford’s plant in Louisville, Kentucky.
This is a developing story, and the article will be updated…
Market outlook
It is worth noting that the arrival of the Fathom at a price below $30,000 is an important signal for the market. While many automakers have focused on premium electric models, Ford is betting on affordability. This could significantly boost the popularity of electric pickups among everyday consumers, especially in the midsize segment, where competition is not yet as fierce. The success of the Fathom will depend not only on price, but also on real-world range, build quality, and the speed of production ramp-up in Louisville.
