by The new Cadillac Celestiq: luxury or failure?
Cadillac calls the Celestiq the “Standard of the World” and is betting on this electric car as its flagship. Instead of powerful engines or luxurious Escalade versions, the brand has introduced an extremely expensive sedan with an electric powertrain. However, a new photo showing the car parked near an ordinary house raises the question: will it achieve its goal?
The car was spotted near GM’s test track. Contrary to expectations, it’s not parked near a luxurious mansion but in an ordinary neighborhood. In such surroundings, the Celestiq looks unremarkable, even though its price exceeds the cost of the house it’s parked next to. The car had production numbers, so it likely belongs to a test driver or journalist.
Technology and exclusivity
The Celestiq is equipped with cutting-edge technology: Magneride 4.0 magnetic suspension, two electric motors producing 655 hp, a 55-inch display, and 38 speakers. Customization is even more impressive—buyers can choose from 350,000 combinations of materials, colors, and interior details. Only 25 cars will be produced per year, making each one unique.
Cadillac has been brave here, and I commend the sheer madness of it all.
Will the Celestiq meet expectations?
However, the model’s success is questionable. Cadillac is already facing production delays, and the premium electric vehicle market remains niche. The historical example of the Continental Mark II shows that even the most luxurious cars can fail commercially. Will the Celestiq become a new milestone for Cadillac or just an expensive experiment? Time will tell, but one thing is already clear: the brand spared no effort for this project.
Against the backdrop of current trends toward mass electrification, the Celestiq appears bold but risky. Its uniqueness may attract collectors, but will there be enough of them to make the project viable? Other manufacturers, like Rolls-Royce, have already shown that the ultra-luxury electric vehicle market exists, but it is very narrow. The Celestiq’s success will depend not only on technology but also on whether Cadillac can convince the world that it deserves to compete with legacy luxury brands.
