by Ram Extends Warranty for Its Vehicles
Ram has announced the introduction of a new 10-year powertrain warranty for its 2026 models. This warranty covers crucial components such as engines, transmissions, and transfer cases. The decision was made against the backdrop of a trend where buyers are keeping their vehicles for longer and taking out loans for periods exceeding 5 years.
Research shows that Americans are keeping their cars significantly longer than before. In 2024, the average age of a passenger car or pickup truck in the U.S. reached a record high. However, most manufacturers still offer only a 3-year warranty, which does not meet the actual needs of customers.
“Our customers are making long-term investments in Ram, and with this warranty, we are demonstrating our long-term commitment to them”
Details of the New Warranty Program
The new warranty applies to 2026 models and extends to the first owner, including individuals and businesses, but does not include fleets. It does not cover the entire vehicle, only key drivetrain components:
This decision could save owners significant money, as repairing these units typically costs thousands of dollars. However, it is worth noting that the warranty does not apply to fully electric vehicles.
A similar move by Ram demonstrates a shift in the approach of automakers to after-sales service. In modern conditions, where cars have become technologically more complex and their cost is rising, long-term warranties can become a significant argument when choosing a brand. This is especially relevant for commercial vehicles, where reliability and cost predictability play a key role.
