by Opening of the 5000th Fast Charging Station and Partnership with KFC
In the Chinese electric vehicle market, the importance of convenience is growing, becoming no less critical than range or charging speed. BYD, known for its large-scale actions, just a month after announcing its new 1500 kW charging technology, opened its 5000th Flash Charging fast charging station in China. Furthermore, it has entered into a partnership with the fast-food chain KFC to expand its presence.
Collaboration with a Fast-Food Chain
The joint project with the fast-food giant involves creating so-called “9-minute drive-throughs” at KFC locations across the country. This name references the ability of Flash Charger stations to charge a BYD electric vehicle from 10% to 97% in just nine minutes. The partnership is being developed jointly with Yum China, the operator of the extensive local KFC network.
BYD claims its new battery can recharge as quickly as filling a gas tank.
For electric vehicle owners who enjoy a burger or fried chicken on the go, this deal has practical significance. It also recalls similar partnerships in the US involving Volvo, Mercedes, and Starbucks, where charging stations were added to many outlets of the coffee shop chain.
Integration of Food Ordering into the Car
To simplify the ordering process, the KFC app will be integrated into BYD’s infotainment systems. When an order is placed via the car’s screen, the vehicle’s location is tracked as it approaches the nearest KFC, ensuring the food is ready and hot upon arrival.
Global Expansion of Flash Charging
BYD did not specify exactly how many KFC outlets will receive Flash Charger stations, but the company intends to install 20,000 stations across China by the end of the year. Additionally, plans are in place to deploy 6,000 Flash Charging stations outside China by 2026, including 3,000 in Europe.
Technical Specifications and Performance
Flash Charging stations can be configured similarly to traditional gas stations. According to BYD, vehicles equipped with the second-generation blade battery can charge from 10% to 70% in just 5 minutes, and from 10% to 97% in nine minutes. The company also highlights performance in cold conditions, stating that even at -30°C, vehicles can charge from 20% to 97% in 12 minutes.
This BYD strategy demonstrates how integrating charging infrastructure into daily life—for example, through a food run—can significantly enhance the appeal of electric vehicles. Charging speed approaching that of refueling a conventional car, combined with the convenience of receiving services while waiting, could become a decisive factor for many buyers. The large-scale network deployment, especially in Europe, points to the company’s global ambitions and could further boost demand for its vehicles outside China.
