by BMW Discontinues Sales of iX Electric Crossover in the US
BMW has officially announced the discontinuation of sales of the fully electric iX crossover in the United States market. This decision is a result of a sharp decline in demand for this model.
In the first quarter of this year, BMW iX sales in America fell by 50.7%, and dealers managed to sell only 1,788 vehicles. This trend likely became the last straw for the German manufacturer.
Company’s Official Position
A BMW representative noted in a comment to the media:
Our success in the US is ensured by a broad and flexible powertrain portfolio, which allows us to navigate the dynamic environment while continuing to develop our lineup. As part of this progress, we are concluding deliveries of the BMW iX for the US, preparing for the next generation of our fully electric vehicles.
The company also emphasized that it is proud of the achievements with the iX model, which became a technological show car that pushed boundaries in design, manufacturing, sustainable development, and the circular economy. Despite discontinuing iX sales in America, BMW confirms its full commitment to electrification in this market and is focusing on models of the new Neue Klasse architecture.
New Focus — iX3 Model
The first step in this direction will be the iX3 electric crossover, introduced last autumn. Its sales in the US will begin in the middle of this year, and the starting price of the iX3 50 xDrive version, as previously reported, will be around $60,000.
This model is equipped with a 112.2 kWh battery pack and all-wheel drive with two electric motors producing a combined 463 hp and 645 Nm of torque. This allows the car to accelerate from 0 to 60 mph (96 km/h) in approximately 4.7 seconds and has an EPA-estimated range of up to 400 miles (644 km). During fast charging at a 400 kW DC station, a range of 175 miles (282 km) can be restored in just ten minutes.
Comparison with the Predecessor iX
These figures significantly surpass the characteristics of the iX model, which debuted in 2021. Recall that the base iX xDrive45 version started at $75,150, had a 94.8 kWh battery, and a combined output of 408 hp. Acceleration to 60 mph took 4.9 seconds, and the maximum range was up to 312 miles. Fast charging at 175 kW allowed restoring only 78 miles of range in ten minutes.
BMW iX sales will continue in other global markets, but for American buyers, this model has already become history. The shift in priorities within the electric model portfolio indicates the automaker’s constant adaptation to market conditions and technological development. The transition to a more affordable and technically advanced iX3 model could be a strategy to attract a wider range of customers in the electric vehicle segment, especially against the backdrop of a general slowdown in demand for premium EVs. This also demonstrates how rapidly electric vehicle technology is evolving, when new models introduced just a few years later can significantly outperform their predecessors in key parameters such as range and charging speed.
