by Chinese automakers have been steadily pushing the limits of speed and track performance, often outpacing their Western rivals in recent years. Now, an unlikely challenger has joined the race: a company best known for its vacuum cleaners aims to build “the world’s fastest car.” Ambitious stuff for a brand that made its name chasing dust bunnies.
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The company behind the plan is Dreame Technology, which refers to itself as the “Apple of China.” According to its website, Dreame’s current product lineup includes cordless and robotic vacuum cleaners, air purifiers, hair dryers, robotic lawn mowers, and pool cleaners. Founded in 2017, Dreame has since moved beyond its home turf, carving out a growing presence in the US and other international markets.
In a post on Chinese social media, Dreame laid out plans to enter the automotive world, following in the footsteps of tech groups like Xiaomi and Huawei. Unlike them, however, Dreame is aiming straight at the hypercar elite, setting its sights on Bugatti and Koenigsegg with a goal of chasing speed records.
It’s worth recalling that another company known for its vacuum cleaners, Dyson, once explored a Tesla-rivaling EV before shelving the project altogether as “not commercially viable.” Dreame clearly hopes for a different outcome.
The Ambitious Plan
According to the announcement, Dreame is not starting “from scratch”. Instead, the company plans to leverage China’s mature EV supply chain and manufacturing ecosystem, positioning itself “on the shoulders of giants.” That phrasing hints at potential collaborations with established suppliers or automakers, which could give the project more credibility than it might appear to have at first glance.
Dreame’s track record with innovation could work in its favor. By the end of last year, the company had filed more than 6,000 patents, some reportedly connected to electric vehicle technologies. According to Chinese media outlet Lyiou, Dreame Auto, the firm’s newly formed automotive division, already employs around 1,000 staff, including specialists from the vehicle manufacturing sector.
That figure sounds impressive, but whether it reflects the depth of expertise needed to challenge Bugatti or Koenigsegg is another matter entirely.
The same source indicates that the electric hypercar is set to debut in 2027. What remains unclear is whether the Bugatti-style silhouette shown in the official teaser represents the actual model in development. Either way, it will be worth watching to see if the finished product lives up to the ambitious vision behind it.
Record-Breaking Rivals
To understand what Dreame is up against, consider the current benchmarks. The official speed record for a production car is held by the SSC Tuatara, which hit 474.8 km/h (295 mph) in 2022. A prototype of the Bugatti Chiron Super Sport 300+ reached a top speed of 490.48 km/h (304.77 mph) back in 2019, but it didn’t count as a record because it wasn’t replicated in the opposite direction.
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In August 2025, the BYD YangWang U9 Track Edition became the world’s fastest production EV, hitting an impressive 472.41 km/h (293.54 mph) at a test facility in Germany. The Chinese EV stole the record from the Rimac Nevera R, which had clocked 431.45 km/h (268.2 mph) in July 2025.
Future challengers are already lining up. Koenigsegg, Hennessey, and Bugatti all have projects in motion that aim to push past the symbolic 500 km/h (310 mph) barrier.
Dreame’s Statement
Below is a translated version of Dreame’s official announcement, shared with employees and the public:
Dear Dreame colleagues: Today, Dreame officially announces its plan to build the world’s fastest car. This was no light decision, nor was it a whim. From drafting our first car-building plan at Tsinghua SkyWorks in 2013 to now standing at the pinnacle of the global clean energy sector, we have spent twelve years waiting for Dreame’s “opportunity.”
We revere this industry. Car manufacturing is the crown jewel of industry, the ultimate battleground of technology, and a grueling, life-or-death expedition. Competition has become multi-faceted, all-encompassing, and high-intensity, challenging not only technological innovation and iteration speed but also system capabilities, supply chain integration, brand positioning, and global market insight. We understand that only with awe can we see the path forward clearly, and only with humility can we go further.
But we also believe that great dreams are born from fearlessness. We are fearless because we are clear-headed. We are not adventurers trying to “build from scratch,” but rather we stand on the shoulders of giants in Chinese manufacturing. Countless Chinese companies have, through decades of hard work, forged the world’s most mature electric vehicle supply chain and technology ecosystem.
Our mission is to achieve global optimization: using the right products, the right strategy, and the right pace to bring Chinese smart manufacturing to the world’s high-end market. We are fearless because we are uniquely born and bred in the global market. In China, we have become the undisputed leader in the cleaning sector. Globally, we hold the top spot in over 20 countries and regions. We consistently position ourselves at the high end, insisting on value over price.
We are one of the very few Chinese brands to quickly rise to the top in every market we enter. For this reason, we are often called the “Apple of China.” We know how to make global users pay for innovation and applaud our experience. This time, in the automotive sector, we will once again prove that Chinese brands can not only be high-end, but also become symbols of global consumer love. We are fearless because we are determined.
This is not a gamble, but a test. It will test all our past accumulation: technological research and development, organizational culture, global operations… We have made sufficient strategic preparations. But we also believe that the real barrier is not capital, but the ability to make the “right products.”
We will not waste a single penny on the wrong path. Fellow students, the automotive industry will be another full-scale explosion of our technological ideals and business acumen. We may not be the first to set out, but we will be the most determined. Because we are fearless, we dare to act; because we firmly believe, we arrive. Now, let’s set off together!
Dreame Auto Team
