by Key Facts
Record Bonuses for the Team
The Italian automaker Ferrari announced the payment of a bonus of 14,900 euros to each employee based on last year’s results. This comes against the backdrop of a very successful year for the brand, despite the company managing to sell fewer cars.
Last year, Ferrari increased its net revenue by seven percent, to 7.1 billion euros, and also reported a growth in net profit from 1.52 billion euros to 1.6 billion euros. These achievements occurred despite an overall sales decline of 112 units, to 13,640 cars.
Payout Dynamics
In 2024, bonuses amounted to 14,400 euros. This year, that figure has risen to 14,900 euros. According to local media, the amount is not arbitrary and is calculated based on total car deliveries, adjusted EBITA, product quality, and absenteeism levels. As the company’s profits grow, so do the bonuses.
For comparison, in 2020, Ferrari posted a net profit of 609 million euros and paid employees bonuses of 7,500 euros. The following year, profit rose to 833 million euros, and the bonus increased to 12,000 euros. In 2022, Ferrari earned 939 million euros and again raised the bonus to 13,500 euros.
Limitations and Plans
However, there is a limitation. The bonus applies only to approximately 5,000 Ferrari employees in Italy, not to staff in other markets.
Electric Future
This year, the company aims to increase sales by 5 percent and improve its margin by 7 percent. If these goals are met, the bonus is likely to rise again.
The most significant new model Ferrari is launching this year is the fully electric Luce. Its unveiling is scheduled for May 25th, and it will be the company’s first electric car. Its interior, designed by Jony Ive, the designer involved in creating the original iPhone, will be distinct from any other modern Ferrari.
This strategy by Ferrari demonstrates how the company is focusing on increasing efficiency and value, not just volume. Growing profit with fewer cars sold indicates the brand’s successful positioning in the luxury goods segment, where exclusivity and high margins are often more important than mass appeal. The success of the future electric Luce could be a pivotal moment that defines the company’s trajectory in the era of electromobility, while preserving its legendary essence.
