by Ford considers returning a sedan, and it could be a Mustang
The American sedan has been considered “dead” in the US market for almost a decade, and Ford Motor Company has made a significant contribution to this trend. For many years, the automaker’s lineup has not included a single sedan — the bet was placed exclusively on SUVs and pickup trucks. However, signs are now emerging that this decision may be reconsidered, and if a sedan returns, it will likely bear the famous Mustang badge.
Late last year, Ford CEO Jim Farley expressed a desire to launch a rear-wheel-drive sports sedan that could potentially be based on a new universal electric vehicle platform. Andrew Frick, president of the Blue and Model e divisions, also recently discussed the possibility of a new sedan, noting that a market for such cars still exists.
“There is a certain percentage of buyers who still choose sedans. It is significantly smaller than it once was. It used to be 50 percent, now it’s 16-17 percent. We have a great Mustang that people consider a car. We plan to expand the Mustang family in the future. For us, launching a new sedan must be justified within our portfolio. It has to fit into one of the existing model families,” Frick stated.
Will the new sedan be the Mustang Mach-4?
The last point is key. Frick emphasized that any future sedan must be truly economically viable to justify its place in the lineup. This condition is related to Ford’s overall course towards creating affordable new vehicles.
Frick’s statements about plans to expand the Mustang family and the need to fit a new sedan into the existing model lineup fuel long-standing rumors about a four-door Ford Mustang. Since Ford already produces the Mach E crossover under the Mustang brand, it is quite logical to assume the launch of a sedan with the same designation.
It is not yet known whether this model will be electric or based on the existing gasoline Mustang chassis with a V8 engine and manual transmission. Frick gave no indications regarding this.
Concepts and the “Mach 4” trademark
It is known that in 2024, the company showcased two additional Mustang concepts to dealers, which included a four-door coupe and an all-terrain version. And in 2025, a trademark application for “Mach 4” was filed, which only fueled the rumors.
Ford does not regret abandoning sedans
Interestingly, despite its willingness to invest in a new sedan, Frick noted that the company does not regret its previous discontinuation of sedans in the US. He explained that this allowed for the creation of models such as the Bronco, Bronco Sport, and Maverick.
“In some lineups, we were just participating in the race. We took that capital and invested it in other products where we play to win. We wouldn’t have the Bronco, Maverick, or Bronco Sport. We wouldn’t have some lineups like Tremor. We wouldn’t have expanded the Raptor lineup the way we did… I would do it again,” Frick concluded.
Thus, Ford seems to have found a way to combine nostalgia for sedans with modern market realities. Returning to this segment, but under the guise of expanding the iconic Mustang family, could be a successful compromise. This will allow the company not to abandon the successful SUVs and pickups that generate the bulk of its profit, while simultaneously offering customers a car that they still seem to want. Whether this sedan will be an electric vehicle or retain a traditional engine remains to be seen, but Ford’s very willingness to return to this format indicates that the market is not as straightforward as it seemed just a few years ago.
