by End of an era: Honda Prologue ceases to exist
The Honda Prologue electric crossover officially ends its life cycle after the 2026 model year. This decision followed a logical continuation of a series of setbacks for Honda’s American division in the electric vehicle market. Earlier, in 2025, the similar Acura ZDX model was discontinued. Thus, the Prologue remained the last fully battery electric vehicle (BEV) under the Honda brand in the U.S.
Collaboration with GM and early difficulties
Honda had grand ambitions for electric vehicles, investing billions of dollars in developing various models. Since the company’s own developments were still far from completion, the manufacturer joined forces with General Motors to bring the Prologue and ZDX to market faster. Both models were essentially reworked versions of the Chevrolet Blazer EV and Cadillac Lyriq, respectively. However, they did not receive the expected warm reception from buyers.
Honda will discontinue sales of the Prologue later this year after the conclusion of the 2026 model year. Prologue owners will continue to receive full support through our dealer network, including service, parts, and warranty coverage.
Sales drop after tax credit cancellation
Last year, Prologue sales in the U.S. grew by 19.1% — to 39,194 units. This was likely driven by a rush related to the desire to claim the federal tax credit before its cancellation. Unsurprisingly, after the credit ended, sales plummeted. In December, only 932 crossovers were sold, representing an 88.6% decline.
2026 has also proven difficult: in the first six months, dealers sold only 8,407 electric vehicles. This is 48.5% less than in the same period last year, averaging approximately 1,400 vehicles per month.
Impact on the model lineup
Such a sharp drop in demand made the Prologue the second slowest-selling vehicle for Honda’s American division, trailing only the Prelude. Sales of the electric crossover were so low that it was outsold by all remaining Acura models still in production, including even the RDX, which is also soon to be discontinued.
This decision is another blow to Honda’s electric strategy. The company had previously abandoned the 0 Sedan, 0 SUV, and Acura RSX models, and completely shut down the joint Sony Honda Mobility brand. Thus, the Prologue became the latest casualty in a series of failed attempts to establish a foothold in the U.S. electric vehicle market.
