by Beginning of the Conflict
Christian von Koenigsegg has long been respected by enthusiasts for building a hypercar brand from scratch. However, supercar collector Steve Hamilton is dissatisfied with the Swedish manufacturer, which provoked an online dispute with its founder and CEO.
Initial Accusations
The drama began when Hamilton posted an edited photo depicting Koenigsegg as the comic book villain Thanos, with the caption:
“I will no longer be silent because of Thanos von Koenigsegg. Deliver my f****** car. The number of Koenigsegg owners who write to us about complaints, problems, etc. will amaze you”
Founder’s Response
Christian noticed this and responded with a video on his personal Instagram page. He stated that the customer made the second payment for the car at the beginning of 2025 and completed the specification in May, adding:
“When he completed his specification, we informed his dealer that the car would be shipped at the end of November. We are now conducting final testing, and it is being prepared for polishing. So I don’t understand what this guy is talking about. It’s just incredible”
Explanation Regarding the Regera
The company’s head continued, refuting previous complaints about Hamilton’s Regera. He noted that the model was purchased used from a dealer and had not been serviced for three years, thus missing many updates. Koenigsegg representatives allegedly came to help with the updates without charging Hamilton, who since then had ordered a new Jesko.
Further Disputes
Hamilton claimed the Regera was at the dealer for two months, while Koenigsegg claimed the hypercar was sent a few days ago. He added that if the owner wants to expedite delivery, he can use the services of one of the over 12 Koenigsegg dealers in the USA.
Acknowledgment of Problems
Koenigsegg acknowledged that there have been problems with their products:
“These extreme cars usually have certain issues, especially at the start of series production, but we always update and take care of them so that even early cars eventually become as good as the latest ones”
However, he added that they have
“many Regera owners, some of whom drive them long distances”
Uncertainty Regarding the Jesko
The video ends with Koenigsegg walking around the orange Jesko that Hamilton ordered. The CEO said:
“Here we have the car we are talking about. A beautiful specification, a custom specification. Yes, what should I do now? This is an interesting situation, and it is not fully paid for yet. So, hmm”
hinting that the purchase might not be finalized.
Hamilton’s Response
Shortly after the video was published, Hamilton responded with another video. The supercar collector stated:
“I sincerely believe that the people at Koenigsegg are good people and they care about their customers, but ultimately they just don’t build a quality car. I hope they can fix this with the Jesko, but the Reggera is a complete failure, and I’m not the only one saying this – there are plenty of Reggera and Agera owners, people you know and recognize, who simply hate the quality of this car”
Explanation Regarding Payment
He acknowledged that he had not sent the final payment because it is due when the vehicle is ready for shipment, adding:
“I am ready to send the payment when he is ready to receive it”
Regarding the Regera, Hamilton said his initial claim was
“sort of”
true because he
“was trying to get it to the shop for 7-8 weeks”
Charity and Accountability
The collector summarized:
“Every cent this channel earns goes to charity, we need to be positive in our messages, but they must be held accountable”
Current Order Status
A visit to the official Hamilton Collection website shows two new Koenigsegg models ‘on order’ – an orange Jesko and a blue Gemera. Additionally, a red Reggera is listed in the ‘archive’ section, not the ‘active fleet’.
Fan Reaction
Supporters of both individuals took sides in this online dispute. In any case, we hope that Hamilton and Koenigsegg will find a way to resolve the issue.
Additional Context
This public dispute highlights the complexity of manufacturing and servicing hypercars, where customer expectations of exclusivity and quality collide with the technical realities of high-tech vehicles. Similar situations often arise in niche segments of the automotive industry, where direct dialogue between manufacturers and customers can both quickly escalate conflict and facilitate its resolution. The future fate of Hamilton’s orders may become an indicator of whether the parties will manage to find a constructive path for interaction, which is important for the reputation of a brand that strives to maintain the trust of a small but influential community of owners.
