by Jeep Unveils Retro Gladiator and Wrangler Rewind Models
Jeep continues its Twelve 4 Twelve campaign by presenting new special versions of the Gladiator pickup and the Wrangler SUV named Rewind. These vehicles are positioned as a vibrant countdown back to the 80s and 90s of the last century.
Design Inspired by the Past
The production special series, whose concept was shown back at the Easter Jeep Safari 2025 event, recall design elements in a jazz cup style, but in automotive execution. They feature a limited palette of exterior colors and graphics inspired by the bold hues and patterns of the mixtape and rollerblade era.
Available body colors include: Bright White, Crystal Graphite, Anvil, Black, Reign, Hydro Blue, Earl Gray, and Gecko. These are complemented by red and blue stripes, as well as a corresponding hood decal with the “Rewind” logo.
Exterior and Interior Features
The vehicles also received body-colored fender flares, a retro spare tire cover, and golden accents on the wheels and tow hooks. The models are equipped with steel rock rails for impact protection and all-terrain tires.
The models feature Nappa leather seats with Iced Blue and Plum color accents, as well as embossing inspired by classic 8-bit arcade graphics.
This embossing includes a silhouette resembling the Willys MB on the seatback. Other interior updates include contrast stitching, a uniquely designed shift lever knob inspired by a dot matrix pattern, special badges, and all-weather floor mats.
Price and Equipment
The special versions will become available for order next month. Their price will be $1,900 higher than a similarly equipped Willys model. Although exact figures are not provided, it is worth noting that the four-door Wrangler Willys starts from $44,940, and the Gladiator from $45,750.
Despite the high cost, the vehicles will be well-equipped. Standard equipment will include: heated front seats and steering wheel, LED lighting, remote start, a passive entry system, a rear differential lock, a trailer hitch, and adaptive cruise control.
These limited models are an interesting experiment by Jeep in the world of nostalgia, which may resonate with buyers who appreciate both modern technology and the aesthetics of past decades. Similar releases often become collectible items, which can affect their future market value. The success of this series may also determine whether the brand will continue similar retro lines for its other models in the future.
