by Recently, car manufacturers (especially in the premium and luxury segments) have been trying in every way to customize models for specific markets. This is not about ‘Bad Roads’ packages, etc., but about special versions that differ in design terms.
Recently, Land Rover unveiled an SUV named after the Carpathians, and following this, Rolls-Royce presented ‘Russian’ special versions of the Rolls-Royce Cullinan Spirit of Russia. The Spirit of Russia version vehicles are dedicated to four mountains: Elbrus, the Aibga Ridge in Krasnaya Polyana, the Golden Mountains of Altai, and the Klyuchevskaya Sopka.
Each of the four built cars is dedicated to one summit. Its name is engraved on the chrome door sills. The cabin trim also differs, yet the interior design of all four cars is kept in matte shades intended to create a ‘frosty’ effect for an association with the snowy mountain slopes.
The most noticeable difference in Cullinan Spirit of Russia is the branded ceiling ‘starry sky’ design: the contour of the LEDs replicates the borders of Russia, reports Drom. But the main question – with or without Crimea? Considering that BMW allowed users to choose the borders of the Russian Federation, it could be assumed that the Bavarians’ controlled brand might have somehow ‘bypassed’ this issue. And it indeed turned out to be controversial – when comparing the outline of the map of Russia and the starry sky in the form of Russia’s borders, it is quite difficult to tell if that ‘piece of Ukraine’ in the form of the Crimean Peninsula is there. The entire editorial team watched and compared, and in the end, opinions were divided. What do you see?
