Toyota’s Ultimate GR Yaris Costs $57K, And The Only Way To Buy One Is Through A Lottery

Exclusive GR Yaris Versions: Lottery and Limited Edition

Toyota Gazoo Racing has opened applications for two of the most exclusive GR Yaris models ever approved for Japan. The GR Yaris Morizo RR and GR Yaris Sébastien Ogier 9x World Champion Edition are each produced in a limited run of just 100 units, and the only way to gain access is through the GR smartphone app.

The application period is short. It runs from May 27 to June 9, with 200 winners to be announced on July 1, and first deliveries beginning in early August.

Prices and Value

As for pricing, the Morizo RR costs 9,000,000 yen (about $56,500 at current exchange rates), while the Ogier 9x Edition is slightly cheaper at 8,450,000 yen ($53,000). Both models are significantly more expensive than the standard GR Yaris lineup in Japan, which ranges from 3,617,200 to 5,882,200 yen ($22,700–$36,900). That’s a substantial markup for a hot hatch, no matter how you look at it.

For those who are unlucky in the digital lottery, Toyota offers a sort of consolation prize. The company will sell 1/43 scale models of both the Morizo RR and the Ogier 9x Edition at rally venues and select retail stores for 16,500 yen ($104). Of course, it’s not the same as parking a real car in your garage, but it’s much easier on the wallet.

Toyota GR Yaris Morizo RR Edition

So what’s it all about? The special editions were first unveiled at the 2026 Tokyo Auto Show as the final evolution of the rally-bred hot hatch, which is currently in the final phase of its lifecycle. Both models are based on the recently updated GR Yaris with new steering tuned by professional drivers, but they have enough additions to make the standard car seem almost ordinary.

The Morizo RR is tailored to the preferences of Akio Toyoda himself, shaped during his participation in the 24-hour race at the Nürburgring. It features specially tuned suspension and electric power steering, as well as a special “Morizo Mode” that locks the all-wheel-drive system into a fixed 50:50 torque split.

The extreme carbon fiber body kit includes a pronounced splitter, vented hood, sharper side skirts, and an adjustable rear wing. The exterior is finished in an exclusive shade of Gravel Khaki, paired with matte bronze 18-inch forged BBS wheels and yellow brake calipers. The interior includes an Ultrasuede-wrapped steering wheel and shift lever, yellow stitching, a serial number plate, and a Morizo emblem on the windshield.

Toyota GR Yaris Sébastien Ogier 9x World Champion Edition

The Sébastien Ogier 9x World Champion Edition handles grip differently. Its special Seb Mode offers a rear-biased 40:60 torque split, along with a second Morizo mode tuned for gravel. However, it does not receive the special suspension and steering tuning of the Morizo RR, remaining with the standard configuration.

The visual style references Ogier’s French rally heritage. The car features the factory Aero Performance Package, finished in an exclusive Gravity Black color with matte black BBS wheels, blue brake calipers, Gazoo Racing decals, and French tricolor accents on the grille. Inside, the same tricolor stitching continues, a leather-wrapped mechanical vertical handbrake takes pride of place, and a 9x World Champion numbered plate with Ogier’s signature is located on the dashboard.

Both special GR Yaris versions are powered by the same turbocharged 1.6-liter three-cylinder engine producing 300 hp (224 kW / 304 PS) and 400 Nm (295 lb-ft) of torque. The Morizo RR uses an eight-speed automatic transmission, while the Ogier 9x retains a six-speed manual. This difference in gearboxes explains the slight variation in weight.

This is not the first time Toyota has leveraged its motorsport success to create a special edition GR Yaris. Back in 2024, the company released the Sebastien Ogier and Kalle Rovanpera editions for the pre-facelift version of the hot hatch, also in runs of 100 units each. The formula clearly works, and Toyota seems intent on continuing to use it as long as the GR Yaris remains in showrooms.

Toyota’s Ultimate GR Yaris Costs $57K, And The Only Way To Buy One Is Through A Lottery

This approach of lottery distribution and limited editions not only fuels interest in the model but also creates an aura of exclusivity, allowing Toyota to set premium prices. For brand enthusiasts and collectors, this is a chance to acquire a truly unique vehicle, tuned by rally legends. At the same time, the high cost and difficulty of purchase make these versions unattainable for most, highlighting their status as investment assets rather than mere modes of transportation.

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