by Ford has decided to celebrate the 250th anniversary of the United States by introducing a special promotion that allows all customers to access employee-level pricing. According to the automaker, this step is intended to support American values, although experts link it to an 8.8% drop in first-quarter sales to 457,315 units.
Details of the “American Value. For American Values” Promotion
As part of the patriotic campaign, customers can save on new 2025 and 2026 models until July 6. Ford and Lincoln have launched special sections on their websites detailing the discounts. For example, the 2026 Mustang now starts at $30,333, which is $2,307 below its standard price of $32,640.
Discounts on Popular Ford Models
The Bronco now costs from $38,552, a saving of $1,943, and the Bronco Sport from $29,763 (saving $2,082). For the 2026 F-150, the price starts at $34,412, the Super Duty at $41,495. The Mustang Mach-E is available from $35,818, and the 2025 F-150 Lightning at $50,646.
Discounts on Lincoln Models
Lincoln is also participating in the promotion. The Chinese-made Nautilus now costs $49,747 (saving $4,248), the Aviator costs $53,278, and the Navigator costs $84,555, which is $7,440 less than the standard price.
Terms of Participation
The promotion is valid at authorized dealers, so it’s worth comparing offers. If you were planning to purchase a Ford or Lincoln, now might be a good time to buy.
This campaign is another example of how automakers use national holidays to boost sales. The decline in Ford’s first-quarter sales, especially amid issues with popular pickup trucks and the discontinuation of some models, has forced the company to resort to aggressive discounts. It is worth noting that while the promotion looks attractive, buyers should carefully study the terms and compare offers from different dealers, as the actual savings may vary depending on the region and vehicle availability.
