by A Luxurious Watch from the Founder of Singer Vehicle Design
Cars from the Singer company have an astronomical cost, and even obtaining one is no easy task. The waiting list for production stretches over four years, and if a rare model, such as the DLS, appears on the secondary market, its price often exceeds three million dollars. However, for those who want to purchase something from the Singer brand for less money, there is an alternative that doesn’t have wheels.
Many may not know that the founder of Singer Vehicle Design, Rob Dickinson, also created a manufacturer of elite watches — Singer Reimagined. The company is based in Geneva, Switzerland, the heart of the luxury watch industry, and offers a wide range of models. Its latest creation is perhaps the most impressive to date.
A Complex Dual-Time Chronograph
The new model, called DualTrack, is a complex chronograph capable of displaying two time zones thanks to a sophisticated dial with a continuously rotating 24-hour disk.
The watch is housed in a 43-millimeter stainless steel case, paired with a velvet-black dial, a golden central circle, and an anodized, sandblasted aluminum second time zone disk in Meridian Green or Horizon Red colors. Unlike some automotive-themed watches, the Singer model avoids excessive complication, following the restrained and thoughtful approach characteristic of their modified Porsche 911s.
If you want something from Singer that costs a bit less, there is another option, one that doesn’t have wheels.
Technical Excellence Inside
Most of the watch’s complexity is visible only from the back, where all the intricate components are located, including the four barrels. The watch also has a six-day power reserve, and the four-barrel construction, according to the manufacturer, helps minimize amplitude drop and maintain chronometric performance — whatever that may mean in the world of high horology.
A Rapidly Rising Price
And yet, Singer’s latest chronograph looks only relatively affordable compared to its cars. The starting price is 22,500 Swiss francs (approximately $28,800), and this amount does not include VAT, which increases the total to 24,325 Swiss francs (about $31,120). Thus, the final figure quickly rises when it comes to an actual purchase.
This release once again highlights the brand’s philosophy, focused on detail and exclusivity, transferred from the automotive world to watchmaking. The demand for such luxury items that combine engineering art with design remains high among collectors seeking uniqueness beyond mass production. A price of thirty thousand dollars is certainly a significant sum, but in the context of Singer’s million-dollar automotive projects, it creates an illusion of accessibility, expanding the brand’s audience to new, albeit still very narrow, circles.
