by Toyota Hilux enters the Japanese market with new accessories
Toyota introduced the new generation Hilux back in November 2025, but only now has the pickup reached its native Japanese market. The updated body, redesigned interior, and stiffer frame are no longer news. The real highlight is the catalog of factory accessories from Modellista and GR Parts, available immediately at dealerships.
Modellista accessories for urban style
Modellista claims to create its lineup based on the “Sophisticated Gear” philosophy, aiming for an “urban brutalist style.” Despite the marketing slogans, the visual changes include black elements on the hood, along the edges of the headlights, and on the tailgate, as well as corresponding inserts in the bumper with integrated LEDs.
More importantly, the upgraded Hilux from Modellista receives front and rear underbody protection, a rigid sculpted tonneau cover, and its own 18-inch cast alloy wheels in matte olive with polished details.
Toyota Hilux with Modellista parts
Like most Toyota models, the Hilux is also available with protective door handle covers, a sunshade, tinted windows, interior LED lighting, and a Modellista cushion that can double as a tote bag.
GR Parts for a sporty character
Moving to another part of the catalog, the Japanese Hilux can be equipped with selected GR Parts. The list includes a black honeycomb grille, GR-logo mud flaps in black or red, aerodynamic visors, and dual stainless steel exhaust tips.
Toyota has not yet confirmed the long-awaited Hilux GR Sport, but owners of the standard pickup don’t have to wait to enhance its performance. GR Parts offers performance dampers for both axles, which Toyota says reduce vibration and stabilize handling, as well as door stabilizers claimed to improve steering response by increasing rigidity.
Toyota Hilux with GR parts
In addition to Modellista and GR Parts, Toyota offers its own set of accessories called the Adventure Starter Set. This includes a bedliner, an updated tailgate emblem, crossbars for the roof rack, and tailgate dampers.
Non-electrified engine lineup
The Japanese Hilux is powered exclusively by a non-electrified 2.8-liter four-cylinder turbo-diesel, paired with a six-speed automatic transmission and a standard part-time four-wheel drive system. This means there are no petrol, mild hybrid diesel, or fully electric powertrains available, which are offered in other markets.
Trim levels and prices
While the Thai Hilux Travo is offered with a single cab, rear-wheel drive, and low ground clearance, Japanese buyers only get a well-equipped double cab, four-wheel drive model. The base Z trim includes two 12.3-inch displays, electric power steering, leatherette upholstery, and the latest Toyota Safety Sense package.
The flagship Z Adventure version stands out with a rugged front bumper and a larger underbody protection plate, a sports bar, a tailgate assist, black alloy wheels on more aggressive tires, and a mineral-colored interior.
Prices in Japan start at ¥4,980,800 ($31,200) for the Z trim, which is ¥480,700 ($3,000) more expensive than the new Land Cruiser FJ and ¥180,800 ($1,100) more than the classic Land Cruiser 70 Series. The flagship Z Adventure costs ¥5,500,000 ($34,500), which is ¥279,400 ($1,800) cheaper than the Land Cruiser 250 Series.
Interestingly, Toyota deliberately limits choice for Japanese buyers by offering only the four-wheel drive double cab version, making the Hilux more premium and versatile. The absence of electrified versions in the domestic market may indicate that Japanese consumers still prefer proven diesel engines, or Toyota is conserving resources for other markets where demand for “green” technologies is higher. It is worth noting that the price of the base Hilux exceeds the cost of the Land Cruiser FJ, which underscores the pickup’s positioning as a more expensive and better-equipped vehicle in the brand’s lineup.
