by Xiaomi accuses criminal group of defamation campaign
Xiaomi has reported uncovering a large-scale campaign to discredit the brand. According to their data, a criminal group used approximately 10,000 fake social media accounts to spread false information. These actions were likely automated using specialized software.
This news emerged ahead of the presentation of Xiaomi’s new smartphone with its own processor. The company’s statement mentions that several suspects are already under investigation by Chinese law enforcement. Local media reports indicate the group has been active since December 2024.
“The information dissemination chain is complex, and the scale of the operation is enormous. This has serious negative impacts on both the internet environment and our corporate reputation”
Possible motives
Xiaomi doesn’t name specific competitors, but the situation points to fierce competition in the high-tech devices and electric vehicles market. The company is preparing to launch its new YU7 crossover, which could pose a threat to other manufacturers.
This case resembles classic industrial espionage stories, but in the digital age, methods of competing for market share have significantly changed. The scale of the campaign – 10,000 accounts – indicates serious resources invested in discrediting the brand. Such methods are becoming increasingly common in the high-tech world, where competition for innovation and market positions is particularly intense.
