In recent years, it has become customary that the coolest and most expensive commercials in the world are shown during the Super Bowl broadcast – the finale of the NFL American football series.
Naturally, car commercials are not left out, and in 2021, automakers found ways to surprise. However, this year, under the conditions of the coronavirus epidemic, most commercials resembled social advertisements.
General Motors
In the commercial for the Cadillac Lyriq and GMC Hummer EV electric cars, actor Will Ferrell wants to attack Norway because they buy electric cars more actively than in the USA.
Jeep
Jeep delivered a very cool social advertisement emphasizing American values and urging unity. It was voiced by the famous rocker Bruce Springsteen driving his Jeep CJ-5, and the video was shot in the geographical center of the United States.
Ford
In the Ford video, there is also a call to unite efforts to defeat the coronavirus epidemic.
Toyota
The Japanese dedicated their video to 13-time Paralympic champion Jessica Long. She was born in Siberia and had both legs amputated in early childhood. Her parents abandoned her, and she was adopted by a couple from the USA.
Lucid
Lucid Motors advertised their Air sedan. The electric car is considered one of the main competitors to the Tesla Model S and is distinguished by its enormous range.