by The Porsche Taycan was introduced in 2019 as the first series production EV of the brand’s modern era and the poster child of its electrification push. However, the model could be facing an earlier-than-expected sunset as sales have collapsed with no sings of recovery.
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According to a new report by German publication WirtschaftsWoche, Porsche is planning to end production of the Taycan by 2030 at the latest. Without a new generation on the horizon, this might spell the end of the nameplate after around 10 years on sale, leaving the Panamera as the sole sedan offering in the Porsche lineup.
The Numbers Behind The Decision
The decision to axe the Taycan stems from cooling demand for luxury EVs and the need to cut down costs in a challenging period for the Stuttgart brand. Taycan sales plummeted from a peak of 40,629 units in 2023 to 20,836 units in 2024 before sinking further to 16,339 units in 2025. Things are not looking better this year, with slightly more than 6,000 examples delivered in the first half of 2026.
That weak performance has already rippled through the Zuffenhausen factory, where Porsche has halted Taycan assembly for stretches in recent months.
WirtschaftsWoche claims that the automaker explored transferring assembly to its Leipzig plant, and even considered an immediate termination of the model line. However, the management eventually decided to keep production in Stuttgart and prepare for a gradual retirement prior to 2030.
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Porsche declined to comment on the latest report. Still, in a recent interview with Frankfurter Allgemeine Zeitung, Porsche CEO Michael Leiters acknowledged that the company has already started trimming Taycan configurations, while insisting there was no immediate plan to retire the nameplate. He described the approach as watching market demand play out after the enormous capital Porsche sank into the car.
What Replaces It
Dropping the Taycan would open a slot for a fully electric Panamera, mirroring what Porsche did with the mechanically related Cayenne and confirming earlier reports about a consolidation. At the moment, the brand’s zero-emission roster consists of the Taycan in sedan, Sport Turismo and Cross Turismo forms, plus the electric Macan and Cayenne SUVs.
