by Bentley Launches Annual Series of Exclusive Models
Bentley has introduced a new collection of special editions called the Bespoke Series by Mulliner. This is a series of limited-edition cars that will be released annually. The first batch includes 100 units based on the Continental GT S and GT S Convertible models.
The Concept of “Seasonal Releases”
Bentley positions the new series as “carefully curated limited-edition cars” that will be released on a seasonal schedule. This approach is designed to stimulate sales and resembles the strategy of “luxury houses.” Although this sounds like marketing hyperbole, the manufacturer states that designers will analyze cultural trends and forecast color preferences.
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Unique Colors and Design
Despite the brand’s reputation for personalization, the first Bespoke Series will be offered in six colors. These are entirely new shades created exclusively for these special editions. They are complemented by a central stripe applied in Beluga and Pearl effect colors.
The cars also feature glossy black mirrors and the Blackline package, which includes a black radiator grille and corresponding air intakes. They are paired with black 22-inch alloy wheels with self-leveling “B” emblems. Finally, buyers are greeted by animated light projections when opening the doors.
Interior and Equipment
Inside, comfortable seats are fitted with a unique perforated pattern on the backrests, doors, and “rear panels.” Other features include darkened chrome accents, “By Mulliner” embroidery on the seats, and the Bentley Rotating Display. The model also features customizable ambient lighting, special sill plates, and a dashboard painted in the body color.
The cabin is upholstered in Mulliner leather with a triple color split, combining a unique accent color with Jet Black primary leather and Beluga secondary leather.
Technical Specifications and Hybrid Powertrain
Each special edition comes with an individual car cover and the High Performance Hybrid powertrain. It consists of a 4.0-liter twin-turbo V8, a 25.9 kWh battery pack, and an electric motor.
The total system output is 671 hp (500 kW / 680 PS) and 686 lb-ft (930 Nm) of torque. Thanks to these impressive figures, the cars can accelerate from 0 to 60 mph (0-96 km/h) in 3.3 seconds, reach a top speed of 190 mph (306 km/h), and travel up to 50 miles (80 km) solely on electric power.
Bentley’s approach to creating annual collector series is an interesting step towards more dynamic and seasonal marketing, reminiscent of fashion brand strategies. The first series, though limited to 100 units, demonstrates the desire to combine exclusivity with modern technology, notably a powerful hybrid powertrain. This not only underscores the car’s status but also aligns with current environmental trends by offering a significant electric-only range. It is worth noting that this strategy could become a new standard for luxury automakers seeking to maintain customer interest through constant renewal and limited series.
