by Hyundai continues to demonstrate impressive results in the US market. The Korean automaker reported its best June ever, a record first half, and growing sales of electrified models.
Record Sales Figures
In the first six months of 2026, Hyundai sold 450,568 vehicles in the US, a 3% increase compared to 439,280 units during the same period last year. The main contribution came from the second quarter, with sales reaching 245,180 units, up 4% from the second quarter of 2025. June continued the positive momentum, rising 11% year-over-year to 77,555 vehicles.
Electrified Models Gain Momentum
One-third of all Hyundai vehicles sold in the US this year were electrified. Behind this figure are record monthly sales for the Santa Fe HEV (up 12%), Sonata HEV (an impressive +246%), and Tucson HEV (+14%). These three models, along with the Elantra HEV, demonstrated consistently high results throughout the second quarter.
EV Sales
Hyundai currently offers three fully electric models in the US. The Ioniq 5 remains the most important: 20,730 units were sold in the first half of 2026, a 9% increase over last year. This growth occurred despite the cancellation of the federal EV tax credit in September of last year.
Second-quarter figures also rose by 4% to 10,940 units. The exception was June, when Ioniq 5 sales fell by 26% compared to the same month last year. However, this comparison favors last year more, when buyers rushed to take advantage of the $7,500 tax credit before its elimination.
The Ioniq 9 is also showing good results, although its year-over-year growth comes with some caveats as the model only went on sale in the spring of 2025. Since the beginning of the year, 4,858 units have been sold, of which 857 found owners in June, a 21% increase over the 711 vehicles sold in June 2025.
In contrast to the success of the Ioniq 5 and Ioniq 9, sales of the Ioniq 6 have dropped sharply, as all versions except the high-performance Ioniq 6 N have been discontinued in the US. Year-to-date sales fell 80% to 1,241 units, with only 38 cars leaving dealerships in June.
Leaders and Laggards Among Models
Hyundai’s strongest performer in June was the Tucson with 19,581 vehicles sold, up 20% from June last year. Sales of the Sonata and Venue grew by 36% and 20% respectively, the Palisade increased by 23%, and the Elantra by 22%. At the same time, June proved unfavorable for the Kona, with sales falling 15%, and the Santa Cruz, which lost 14%.
Hyundai US Sales 2026
| Model | Jun-26 | Jun-25 | Diff. | Q2-26 | Q2-25 | Diff. | YTD-26 | YTD-25 | Diff. |
| Elantra | 15,179 | 12,412 | +22% | 46,776 | 41,278 | +13% | 79,839 | 74,768 | +7% |
| Ioniq 5 | 2,335 | 3,172 | -26% | 10,940 | 10,481 | +4% | 20,730 | 19,092 | +9% |
| Ioniq 6 | 38 | 701 | -95% | 412 | 3,004 | -86% | 1,241 | 6,322 | -80% |
| Ioniq 9 | 857 | 711 | +21% | 2,868 | 1,013 | +183% | 4,858 | 1,013 | +380% |
| Kona | 6,036 | 7,117 | -15% | 18,778 | 22,810 | -18% | 36,169 | 39,828 | -9% |
| Palisade | 11,336 | 9,253 | +23% | 35,749 | 30,962 | +15% | 63,453 | 57,197 | +11% |
| Santa Cruz | 1,767 | 2,048 | -14% | 5,437 | 7,573 | -28% | 9,981 | 14,221 | -30% |
| Santa Fe | 10,382 | 10,230 | +1% | 30,660 | 33,677 | -9% | 64,003 | 65,078 | -2% |
| Sonata | 6,949 | 5,095 | +36% | 22,510 | 17,189 | +31% | 37,057 | 32,986 | +12% |
| Tucson | 19,581 | 16,378 | +20% | 62,186 | 58,337 | +7% | 117,612 | 113,310 | +4% |
| Venue | 3,095 | 2,584 | +20% | 8,864 | 9,400 | -6% | 15,625 | 15,463 | +1% |
This data shows that Hyundai is successfully adapting to market changes, particularly the elimination of tax incentives for EVs. The growth in Ioniq 5 sales without government support indicates that consumers increasingly value the product itself, not just financial incentives. At the same time, the sharp drop in Ioniq 6 sales after the discontinuation of standard versions shows how important a broad model lineup is for maintaining volumes. Overall, Hyundai’s success is based on strong positions in the crossover and hybrid segments, which continue to be the company’s main growth drivers.
