by Sharp Decline in Tesla Sales in Europe
Tesla’s sales in Europe continue to plummet rapidly. In July, registrations of the brand’s cars in the Netherlands fell by 62% compared to last year. A similar situation is observed in Belgium, Portugal, Sweden, Denmark, France, and Italy. Tesla’s market share has shrunk from 21.6% to 14.5% in two months.
Among the reasons for this decline are competition from traditional automakers, the growing popularity of Chinese brands, as well as Elon Musk’s controversial image. Sales were hit hardest in Sweden (–86%), while in France and Denmark the decline was 27% and 52%, respectively.
Can Tesla Recover Its Position?
However, there are also positive examples. In Norway, sales grew by 83%, and in Spain – by 27%. The company hopes the situation will improve after the implementation of the full self-driving system, which is already available in the USA.
“Our sales in Europe will increase significantly once we can offer customers the same experience as in the States,” stated a Tesla representative.
Despite current difficulties, the company is confident it can regain lost ground. However, competition in the European market is becoming increasingly fierce, and Tesla will have to find new ways to attract customers.
