by Toyota Considers Creating a Pickup Based on the RAV4
The pickup market has long been limited to mid-size and full-size models. However, Ford changed the situation by introducing the compact Maverick in 2021.
This affordable pickup became a true sales hit. Last year alone, 155,051 units were sold in the US, an increase of 18.2% compared to 2024. Thus, the entry-level pickup outsold the Ranger by more than double.
Although Ford succeeded, other automakers were not as fortunate. Hyundai introduced the Santa Cruz around the same time, but the model did not see significant demand: last year, the company sold only 25,499 units. This led to rumors that production might be discontinued earlier than planned, with attention shifting to a future mid-size pickup.
Potential Maverick Competitor
Despite the Santa Cruz’s failure, it seems Toyota may try its hand in this segment. In a conversation with Automotive News, CEO of Toyota Motor North America Tetsuo Ogawa stated that
“a pickup based on the RAV4 is an opportunity for us.”
The executive added that
“dealers are waiting,”
but noted that
“this will take time.”
Technical Specifications and Prospects
Exactly how much time will be needed is the main question, but the hint that the pickup will be based on the RAV4 is quite intriguing. The updated crossover was introduced almost a year ago and comes standard with a hybridized 2.5-liter four-cylinder engine producing 226 hp (169 kW / 229 PS). The all-wheel-drive variant adds a rear electric motor, increasing power to 236 hp (176 kW / 239 PS).
For comparison, the hybrid Maverick outputs a maximum of 191 hp (142 kW / 194 PS). Its fuel efficiency is up to 42 mpg in the city, 35 mpg on the highway, and 38 mpg combined, which is less than the RAV4’s ratings: 47 mpg in the city, 40 mpg on the highway, and 43 mpg combined.
Toyota also offers a plug-in hybrid version of the RAV4, which has a 2.5-liter engine, a 22.7 kWh battery pack, and electric motors. This gives the crossover a total power output of 324 hp (242 kW / 329 PS) and an electric-only range of up to 52 miles (84 km).
Considering the success of the Ford Maverick, which effectively created a new niche of affordable compact pickups, Toyota has every chance to capitalize on this trend. Using the RAV4 platform, which has already proven itself as reliable and economical, will allow the company to enter the market more quickly with a competitive product. However, delay could cost Toyota market share, as other manufacturers may also be considering similar projects. Additionally, the decision to launch may depend on economic conditions and regulatory policies, particularly tariffs on imported components, which affect the final cost of the vehicle for the consumer.
